avito.ma
Annonces au Maroc | Avito.ma
Global Rank
#10227
Morocco Rank
#20
Category Rank
#1
e-commerce and shopping
Engagement Metrics
Monthly Visits
3.79M
Bounce Rate
33.37%
Pages/Visit
8.44
Time on Site
5m 59s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
February 2025
3.36M
March 2025
3.43M
April 2025
3.79M
Average Monthly Traffic
3.53M
🌍 Top 5 Countries
-
Morocco
80.42%
-
France
5.24%
-
Switzerland
2.99%
-
United States
1.45%
-
Spain
1.23%
- Others 8.67%
🚦 Traffic Sources
- Search 53.29%
- Direct 43.77%
- Referrals 1.66%
- Social 1.02%
- Mail 0.14%
- Paid Referrals 0.12%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| avito | 60.09K | 825.34K | $0.21 |
| avito maroc | 5.50K | 30.61K | $0.16 |
| avito.ma | 1.99K | 9.44K | N/A |
| avito voiture | 1.74K | 17.00K | $0.21 |
| tanger lotinord | 1.65K | 180 | N/A |
Website Summary
Website Overview and Rankings
avito.ma has established itself as a significant player in the e-commerce and shopping category, achieving notable rankings across different metrics. The website currently holds the #10227 position globally, demonstrating its substantial worldwide presence. Within Morocco, it ranks #20, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 3.79M visitors monthly. Visitor behavior analysis reveals that users spend an average of 5m 59s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 33.37% provides insights into initial user engagement, while visitors typically view 8.44 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 12.73. The average monthly traffic volume stands at 3.53M visits.
Beginning with an initial volume of 3.36M visitor engagements during February 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 3.43M visits in March 2025, representing a substantial gain of +2.04 in visitor activity. The most recent data point from April 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 3.79M total visits, marking a healthy increase of +10.48 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Morocco emerging as the primary market, contributing 80.42% of total traffic.
Significant traffic contributions also come from important secondary markets including France with a substantial 5.24% share of overall traffic, Switzerland with a substantial 2.99% share of overall traffic, United States with a substantial 1.45% share of overall traffic, Spain with a substantial 1.23% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 53.29% of total traffic.
Secondary traffic sources include direct (43.77%), referrals (1.66%), social (1.02%), mail (0.14%), paid referrals (0.12%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "avito" demonstrates significant value with 60.09K estimated worth, attracting 825.34K searches at a CPC of $0.21.
Additional notable keywords include "avito maroc" and "avito.ma", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
avito.ma's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 3.79M monthly visits, strong presence in Morocco, and diverse traffic sources led by Search positions the website for continued growth in its market segment.