aruba.it
Home | Aruba.it
Global Rank
#1004
Italy Rank
#35
Category Rank
#1
computers electronics and technology
Engagement Metrics
Monthly Visits
37.90M
Bounce Rate
23.22%
Pages/Visit
7.36
Time on Site
15m 52s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
September 2025
38.44M
October 2025
41.19M
November 2025
37.90M
Average Monthly Traffic
39.18M
🌍 Top 5 Countries
-
Italy
98.23%
-
United States
0.43%
-
Spain
0.29%
-
Moldova
0.19%
-
France
0.15%
- Others 0.71%
🚦 Traffic Sources
- Direct 47.02%
- Referrals 28.09%
- Search 22.48%
- Paid Referrals 2.10%
- Social 0.17%
- Mail 0.14%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| aruba | 364.27K | 729.01K | $0.53 |
| aruba mail | 311.31K | 318.03K | $1.80 |
| aruba webmail | 215.25K | 203.11K | $2.14 |
| webmail aruba | 153.52K | 147.55K | $1.68 |
| aruba fatturazione elettronica | 96.55K | 90.74K | $0.76 |
Website Summary
Website Overview and Rankings
aruba.it has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #1004 position globally, demonstrating its substantial worldwide presence. Within Italy, it ranks #35, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 37.90M visitors monthly. Visitor behavior analysis reveals that users spend an average of 15m 52s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 23.22% provides insights into initial user engagement, while visitors typically view 7.36 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 1.39. The average monthly traffic volume stands at 39.18M visits.
Beginning with an initial volume of 38.44M visitor engagements during September 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 41.19M visits in October 2025, representing a substantial gain of +7.15 in visitor activity. The most recent data point from November 2025 reveals a further decline in traffic performance, with visitor numbers falling to 37.90M total visits, marking a significant decrease of -7.97 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Italy emerging as the primary market, contributing 98.23% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 0.43% share of overall traffic, Spain with a substantial 0.29% share of overall traffic, Moldova with a substantial 0.19% share of overall traffic, France with a substantial 0.15% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 47.02% of total traffic.
Secondary traffic sources include referrals (28.09%), search (22.48%), paid referrals (2.10%), social (0.17%), mail (0.14%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "aruba" demonstrates significant value with 364.27K estimated worth, attracting 729.01K searches at a CPC of $0.53.
Additional notable keywords include "aruba mail" and "aruba webmail", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
aruba.it's overall digital presence shows decline with consistent performance across key metrics. The combination of 37.90M monthly visits, strong presence in Italy, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.