Site Screenshot

armorgames.com

Play Free Games Online at Armor Games

Global Rank

#27876

United States Rank

#13675

Category Rank

#411

games

Engagement Metrics

Monthly Visits

2.36M

Bounce Rate

45.65%

Pages/Visit

2.83

Time on Site

3m 6s

Traffic Breakdown

Traffic Graph

Traffic last 3 months

-5.77%

Traffic Breakdown

May 2025

2.50M

+0.00%

June 2025

2.40M

-4.03%

July 2025

2.36M

-1.82%

Average Monthly Traffic

2.42M

🌍 Top 5 Countries
  • United States United States 40.62%
  • Canada Canada 5.65%
  • United Kingdom United Kingdom 3.92%
  • Germany Germany 3.91%
  • Italy Italy 3.47%
  • Others 42.43%
🚦 Traffic Sources
  • Direct 55.81%
  • Search 40.44%
  • Referrals 3.02%
  • Social 0.55%
  • Paid Referrals 0.17%
  • Mail 0.01%
🔑 Top Keywords
Keyword Estimated Value Search Volume CPC ($)
armor games 95.22K 100.29K $2.41
armorgames 20.00K 21.48K $3.49
flash games 18.82K 138.35K $0.71
warfare 1917 6.97K 12.01K $2.38
armour games 4.96K 4.97K $3.30

Website Summary

Website Overview and Rankings

armorgames.com has established itself as a significant player in the games category, achieving notable rankings across different metrics. The website currently holds the #27876 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #13675, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #411.

These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.

User Engagement Analysis

The website demonstrates robust user engagement metrics, attracting approximately 2.36M visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 6s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 45.65% provides insights into initial user engagement, while visitors typically view 2.83 pages per session, suggesting active content exploration.

These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.

Traffic Growth and Patterns

Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 5.77. The average monthly traffic volume stands at 2.42M visits.

Beginning with an initial volume of 2.50M visitor engagements during May 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 2.40M visits in June 2025, representing a substantial reduction of -4.03 in visitor activity. The most recent data point from July 2025 reveals a further decline in traffic performance, with visitor numbers falling to 2.36M total visits, marking a significant decrease of -1.82 compared to the previous period.

Geographic Audience Distribution

The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 40.62% of total traffic.

Significant traffic contributions also come from important secondary markets including Canada with a substantial 5.65% share of overall traffic, United Kingdom with a substantial 3.92% share of overall traffic, Germany with a substantial 3.91% share of overall traffic, Italy with a substantial 3.47% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.

Traffic Source Analysis

The website's traffic is diversified across multiple channels, with direct being the dominant source at 55.81% of total traffic.

Secondary traffic sources include search (40.44%), referrals (3.02%), social (0.55%), paid referrals (0.17%), mail (0.01%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.

Search Performance and Keywords

The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "armor games" demonstrates significant value with 95.22K estimated worth, attracting 100.29K searches at a CPC of $2.41.

Additional notable keywords include "armorgames" and "flash games", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.

Performance Summary and Outlook

armorgames.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 2.36M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.