Site Screenshot

americanpregnancy.org

American Pregnancy Association

Global Rank

#61213

United States Rank

#27462

Category Rank

#21

health

Engagement Metrics

Monthly Visits

926.23K

Bounce Rate

59.10%

Pages/Visit

2.38

Time on Site

54s

Traffic Breakdown

Traffic Graph

Traffic last 3 months

9.60%

Traffic Breakdown

June 2025

845.09K

+0.00%

July 2025

962.70K

13.92%

August 2025

926.23K

-3.79%

Average Monthly Traffic

911.34K

🌍 Top 5 Countries
  • United States United States 40.25%
  • India India 9.96%
  • Ethiopia Ethiopia 3.08%
  • Canada Canada 2.06%
  • Pakistan Pakistan 1.78%
  • Others 42.87%
🚦 Traffic Sources
  • Search 65.19%
  • Direct 27.96%
  • Referrals 4.63%
  • Social 1.49%
  • Paid Referrals 0.60%
  • Mail 0.10%
🔑 Top Keywords
Keyword Estimated Value Search Volume CPC ($)
pregnancy calculator 9.02K 28.34K $0.33
due date calculator 2.37K 28.92K $0.35
pregnancy due date calculator 1.35K 5.78K $0.34
pregnancy week calculator 930 3.65K $0.35
dolor abdominal bajo irradiado a la espalda en una mujer embarazada de 20 semanas 760 N/A N/A

Website Summary

Website Overview and Rankings

americanpregnancy.org has established itself as a significant player in the health category, achieving notable rankings across different metrics. The website currently holds the #61213 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #27462, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #21.

These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.

User Engagement Analysis

The website demonstrates robust user engagement metrics, attracting approximately 926.23K visitors monthly. Visitor behavior analysis reveals that users spend an average of 54s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 59.10% provides insights into initial user engagement, while visitors typically view 2.38 pages per session, suggesting active content exploration.

These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.

Traffic Growth and Patterns

Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 9.6. The average monthly traffic volume stands at 911.34K visits.

Beginning with an initial volume of 845.09K visitor engagements during June 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 962.70K visits in July 2025, representing a substantial gain of +13.92 in visitor activity. The most recent data point from August 2025 reveals a further decline in traffic performance, with visitor numbers falling to 926.23K total visits, marking a significant decrease of -3.79 compared to the previous period.

Geographic Audience Distribution

The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 40.25% of total traffic.

Significant traffic contributions also come from important secondary markets including India with a substantial 9.96% share of overall traffic, Ethiopia with a substantial 3.08% share of overall traffic, Canada with a substantial 2.06% share of overall traffic, Pakistan with a substantial 1.78% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.

Traffic Source Analysis

The website's traffic is diversified across multiple channels, with search being the dominant source at 65.19% of total traffic.

Secondary traffic sources include direct (27.96%), referrals (4.63%), social (1.49%), paid referrals (0.60%), mail (0.10%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.

Search Performance and Keywords

The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "pregnancy calculator" demonstrates significant value with 9.02K estimated worth, attracting 28.34K searches at a CPC of $0.33.

Additional notable keywords include "due date calculator" and "pregnancy due date calculator", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.

Performance Summary and Outlook

americanpregnancy.org's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 926.23K monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for continued growth in its market segment.