amazon.co.uk
Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more
Global Rank
#69
United Kingdom Rank
#4
Category Rank
#1
e-commerce and shopping
Engagement Metrics
Monthly Visits
383.56M
Bounce Rate
31.97%
Pages/Visit
7.95
Time on Site
5m 43s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
May 2025
350.62M
June 2025
352.67M
July 2025
383.56M
Average Monthly Traffic
362.28M
🌍 Top 5 Countries
-
United Kingdom
88.10%
-
United States
2.01%
-
Ireland
1.79%
-
China
0.58%
-
Pakistan
0.45%
- Others 7.07%
🚦 Traffic Sources
- Direct 61.00%
- Search 29.85%
- Referrals 4.73%
- Mail 2.54%
- Paid Referrals 0.95%
- Social 0.93%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| amazon | 4.83M | 97.52M | $0.25 |
| amazon uk | 1.77M | 1.97M | $0.25 |
| amazon prime video | 412.53K | 7.92M | $0.39 |
| amazon prime | 372.34K | 10.89M | $0.30 |
| prime video | 273.28K | 16.69M | $0.39 |
Website Summary
Website Overview and Rankings
amazon.co.uk has established itself as a significant player in the e-commerce and shopping category, achieving notable rankings across different metrics. The website currently holds the #69 position globally, demonstrating its substantial worldwide presence. Within United Kingdom, it ranks #4, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 383.56M visitors monthly. Visitor behavior analysis reveals that users spend an average of 5m 43s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 31.97% provides insights into initial user engagement, while visitors typically view 7.95 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 9.4. The average monthly traffic volume stands at 362.28M visits.
Beginning with an initial volume of 350.62M visitor engagements during May 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 352.67M visits in June 2025, representing a substantial gain of +0.59 in visitor activity. The most recent data point from July 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 383.56M total visits, marking a healthy increase of +8.76 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United Kingdom emerging as the primary market, contributing 88.10% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 2.01% share of overall traffic, Ireland with a substantial 1.79% share of overall traffic, China with a substantial 0.58% share of overall traffic, Pakistan with a substantial 0.45% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 61.00% of total traffic.
Secondary traffic sources include search (29.85%), referrals (4.73%), mail (2.54%), paid referrals (0.95%), social (0.93%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "amazon" demonstrates significant value with 4.83M estimated worth, attracting 97.52M searches at a CPC of $0.25.
Additional notable keywords include "amazon uk" and "amazon prime video", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
amazon.co.uk's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 383.56M monthly visits, strong presence in United Kingdom, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.