alibaba.com
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Global Rank
#413
United States Rank
#749
Category Rank
#16
e-commerce and shopping
Engagement Metrics
Monthly Visits
72.16M
Bounce Rate
41.59%
Pages/Visit
6.83
Time on Site
6m 29s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
March 2025
75.92M
April 2025
72.80M
May 2025
72.16M
Average Monthly Traffic
73.62M
🌍 Top 5 Countries
-
United States
15.56%
-
China
11.94%
-
India
3.44%
-
Canada
3.34%
-
Germany
2.94%
- Others 62.78%
🚦 Traffic Sources
- Direct 59.48%
- Search 32.73%
- Referrals 4.28%
- Social 1.79%
- Paid Referrals 1.55%
- Mail 0.17%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| alibaba | 2.73M | 5.47M | $0.30 |
| ali baba | 95.78K | 472.05K | $0.30 |
| 알리바바 | 51.55K | 37.89K | $0.62 |
| 阿里巴巴国际站 | 44.96K | 11.10K | N/A |
| alibab | 31.57K | 56.89K | $0.37 |
Website Summary
Website Overview and Rankings
alibaba.com has established itself as a significant player in the e-commerce and shopping category, achieving notable rankings across different metrics. The website currently holds the #413 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #749, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #16.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 72.16M visitors monthly. Visitor behavior analysis reveals that users spend an average of 6m 29s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 41.59% provides insights into initial user engagement, while visitors typically view 6.83 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 4.95. The average monthly traffic volume stands at 73.62M visits.
Beginning with an initial volume of 75.92M visitor engagements during March 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 72.80M visits in April 2025, representing a substantial reduction of -4.11 in visitor activity. The most recent data point from May 2025 reveals a further decline in traffic performance, with visitor numbers falling to 72.16M total visits, marking a significant decrease of -0.88 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 15.56% of total traffic.
Significant traffic contributions also come from important secondary markets including China with a substantial 11.94% share of overall traffic, India with a substantial 3.44% share of overall traffic, Canada with a substantial 3.34% share of overall traffic, Germany with a substantial 2.94% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 59.48% of total traffic.
Secondary traffic sources include search (32.73%), referrals (4.28%), social (1.79%), paid referrals (1.55%), mail (0.17%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "alibaba" demonstrates significant value with 2.73M estimated worth, attracting 5.47M searches at a CPC of $0.30.
Additional notable keywords include "ali baba" and "알리바바", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
alibaba.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 72.16M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.