123test.com
Free tests that take you further! | 123test.com
Global Rank
#31542
United States Rank
#26478
Category Rank
#39
science and education
Engagement Metrics
Monthly Visits
1.62M
Bounce Rate
35.87%
Pages/Visit
3.39
Time on Site
3m 54s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
February 2025
1.56M
March 2025
1.62M
April 2025
1.62M
Average Monthly Traffic
1.60M
🌍 Top 5 Countries
-
United States
22.71%
-
Netherlands
9.28%
-
Philippines
6.10%
-
Australia
4.35%
-
Canada
4.32%
- Others 53.24%
🚦 Traffic Sources
- Search 61.51%
- Direct 31.85%
- Referrals 5.36%
- Social 1.05%
- Paid Referrals 0.15%
- Mail 0.08%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| iq test | 109.65K | 944.32K | $0.31 |
| iq test free | 13.92K | 122.98K | $0.38 |
| free iq test | 10.14K | 126.81K | $0.52 |
| 123test | 7.85K | 14.48K | $0.59 |
| iq test online | 4.67K | 35.14K | $0.61 |
Website Summary
Website Overview and Rankings
123test.com has established itself as a significant player in the science and education category, achieving notable rankings across different metrics. The website currently holds the #31542 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #26478, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #39.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 1.62M visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 54s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 35.87% provides insights into initial user engagement, while visitors typically view 3.39 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 3.87. The average monthly traffic volume stands at 1.60M visits.
Beginning with an initial volume of 1.56M visitor engagements during February 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 1.62M visits in March 2025, representing a substantial gain of +4.16 in visitor activity. The most recent data point from April 2025 reveals a further decline in traffic performance, with visitor numbers falling to 1.62M total visits, marking a significant decrease of -0.28 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 22.71% of total traffic.
Significant traffic contributions also come from important secondary markets including Netherlands with a substantial 9.28% share of overall traffic, Philippines with a substantial 6.10% share of overall traffic, Australia with a substantial 4.35% share of overall traffic, Canada with a substantial 4.32% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 61.51% of total traffic.
Secondary traffic sources include direct (31.85%), referrals (5.36%), social (1.05%), paid referrals (0.15%), mail (0.08%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "iq test" demonstrates significant value with 109.65K estimated worth, attracting 944.32K searches at a CPC of $0.31.
Additional notable keywords include "iq test free" and "free iq test", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
123test.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 1.62M monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for continued growth in its market segment.